Message Board Posting
Armand A. Schwartz, Jr.
----------------------- Message from 60th Year Class Reunion ------------------

Since 1956, I ...

Graduated from Reed College
Did my Army service at west Point and The American Forces Network, Europe
Worked in marketing and research at KTVU, Sunset Magazine, ans PacBell/SBC Yellow Pages
Married Marianne Lemke and rraised two adopted children, Alex (40) and Katie (35). Katie has my wo grandchildren and two step=grandchildren. Marianne passed i, 2002.
Retired in 2003
Partnered with angelita Shreckengaust in 2013. She passed in 2014.

I still live in Palo Alto, do some volunteer work, support a couple of arts organization, and square dance a lot.

So far, so good. Looking forward to seeing everyone at the reunion.

----------------------- Message from 50th Year Class Reunion ------------------


Here's my two cents, and it's worth about that.

Who knew at 18 what life had in store? I certainly didnít. And what happened next, and the roads I took, prove it.

After high school, I went to Reed College with some other Lowell folks (Robin Kinkead, Gwen Davis, and David Rosen) with vague career plans. Freshman physics was my undoing. Just couldnít hack it. Switched to Economics and graduated 4.5 years later with a B.A. (My senior thesis on entrepreneurship took 15 months to write.) Though I was hardly a great success as a student, I loved the Reed years. It shaped and determined what happened next.

After graduating college, I looked for work in SF, but found great reluctance by employers to hire someone draft eligible. (Remember the draft?) So, I joined the Army. In my three years in the service, I spent 12 months doing public relations for the U.S. Military Academy at West Point. In that year we had some interesting visits. JFK came and made a speech, as did novelist William Faulkner. And Douglas MacArthur bade his farewell to the Corps. Next came 20 months writing and reporting news and sports for the American Forces Radio Network, Europe. We lived and worked in very old side-by-side castles in the suburbs of Frankfurt, Germany, one built in the 1300s, the other in the 1700s. Very cool.

Just before returning to the states, I met Marianne Lemke in Frankfurt, and we eventually married in San Francisco in 1965. We adopted two children, Alex, now 31, who lives in Ojai, and Katie, 26, who lives in Albuquerque. Katie has also produced the only grandchild, Dominick Landin, 3.5. Marianne died in 2002 of cancer.

After the Army, I worked for nearly five years at KTVU, Channel 2, in Oakland at a variety of production and marketing jobs. We lived in Alameda, and Oakland. In 1969 I moved to Sunset Magazine doing marketing and demographic research, and stayed there for 18 really happy years. We moved to Palo Alto in 1969 and bought our house in 1971. At Sunset I wrote several marketing publications and got a lot of publicity for that work, including a one-page story in the L.A. Times, among other papers, and lots of radio and TV interviews. (My 15 minutes of fame.)

In 1987, I was recruited to work at Pacific Bell Directory -- later SBC, now AT&T Yellow Pages -- doing market research, a job which morphed into geographic database management. I stayed there until 2003 when I retired.

Since then Iíve been doing some volunteer work at a local non-profit, traveling quite a bit (5-6 trips a year), square dancing, and just having a good time. I am currently keeping company with one of my square dancing partners. The picture is from a cruise earlier this year.

Armand Schwartz